The theme of World No Tobacco Day 2009 is "Tobacco Health Warnings", with an emphasis on the picture warnings that have been shown to be particularly effective at making people aware of the health risks of tobacco use and convincing them to quit. More and more countries are fighting back against the epidemic of tobacco by requiring that packages of tobacco show the dangers of the product's use, as called for in guidelines to the WHO Framework Convention on Tobacco Control.
Warnings that graphically show the terrible effects of using tobacco are more visible on packages than text-only warnings. They compete more successfully with the rest of the package design – standing out and sending a clear message. Not everyone can read. Picture-based warnings are critical for communicating health risks to the large number of people who are illiterate and for reducing health inequality.
Picture-based warnings help counter the tobacco industry's use of branding and imagery. By detracting from the overall attractiveness of tobacco packaging, the warnings deter new users, who are often the most vulnerable to the companies' manipulation.
From: Who.int
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